When it comes to planning their futures, kids don’t know what they don’t know. And the people they usually ask for help—parents, teachers and guidance counselors—don’t always know what’s best. American Student Assistance (ASA) is all about helping kids build futures around their passions, so we created The Future Network, a series of shows made for Snapchat designed to inspire kids to create futures around the things they love.

Distributed across social, as well as hosted on a custom-built mobile site made to encourage random discovery and in-depth exploration, the episodes attracted millions of views and fostered deep engagement with a notoriously hard-to-reach demographic.