Creative Director | Copywriter
“The future is amazing.” —Stephen Colbert
Charmin’s mission is to help people have a great bathroom experience. But there are so many pain points standing between you and a great poop that go beyond toilet paper. So we created a series of inventions and useful products designed to help you Enjoy the Go. Then, we launched our inventions on the biggest stage in the tech world : The Consumer Electronics Show (CES).
It was the most successful campaign Charmin ever had, crashing the tech world, generating global news coverage and winning Best in Show at CES.
3.8 Billion impressions
2,144 news articles
$0.00 media spend
99% Positive sentiment
Smell Sense
Know it’s been dealt before it’s been smelt with Smell Sense. A device that you can use to remotely monitor how bad the bathroom smells before you go in.
VIPee
When you really have to go, but can’t miss the show: ViPee is a porta-potty that uses live-streaming VR to give you a front-row experience while you Enjoy the Go.
At CES, we created an immersive booth to let people experience our products first-hand, alongside tech giants like Samsung, Google and Microsoft. The line for the GoLab Booth stretched around the convention center, and people waited for up to an hour to get in.
The average human fart
Nitrogen: 20-60%
Hydrogen: 0-50%
Carbon Dioxide: 10-30%
Oxygen: 0-10%
Methane: 0-10%
COLBERT’S LATE SHOW COVERED THE GOLAB TWICE IN ONE WEEK
MASHABLE
CNET
LIVE WITH KELLY AND RYAN
PC MAGAZINE
GEEKWIRE
AND MANY TECH INFLUENCERS
Our booth was so popular at CES, we had to bring in crowd control to handle the incredibly long lines snaking through the exhibition hall to experience our poop tech first-hand.
