When Marvel superheroes save the world, they leave a ton of destruction and carnage in their wake. At the edges of those epic on-screen battles, you’ll see countless civilians just trying to go about their days, and getting tons of stains whenever they have to duck and cover. It’s just part of living in the Marvel Universe, but fortunately, they have Tide Oxi Boost. In this campaign, we turn the spotlight from Marvel heroes to the everyday people who have to live alongside superheroes, and who get a ton of collateral stains every time the world needs saving. We found the actual extras from various Marvel films who appeared in scenarios that caused stains, and gave each of them their own spot.

Directed by Jim Jenkins