Stride Gum is all about long-lasting enjoyment. So when they asked us to help them connect with gamers, we found a way to save something that was in danger of going away forever: classic video game arcades.

In year 1, we found three arcades in danger of closing, and created a throwback video game designed to raise money to keep them alive. Every point scored in the game could be “donated” to the arcade of the player’s choice, and the arcade with the most points would receive a rescue grant from Stride.

Gamers racked up over 1 billion points, and the winning arcade used the grant to ensure that it remained long-lasting.