To extend our You Have to See It campaign for TikTok, we turned TikTok fans into walking billboards for their favorite TikToks. We created t-shirts featuring evocative descriptions of TikToks , along with QR codes that people can scan to watch the actual TikTok itself.

We launched this LTO capsule collection via some of the biggest influencers on TikTok, and gave the shirts away via their posts.