When the makers of Zima, one of the most hilariously iconic alcoholic drinks from the 90s, wanted to bring back the drink for a limited time only, they wanted to connect with Gen Z in a fresh new way.

When it comes to brands, Gen Z loves to engage via chatbots, so we created a sentient bottle of Zima that people could chat with via social media. There was only one problem…

After decades of hibernation, the bottle had no idea it was 2017, and did not know anything about Gen Z culture. As a result, it reacted to everything through the lens of someone stuck in the 1990s.